The future of hacking a new generation of ads (I hope)

You might have seen that British Airways has moved in to the connected and digital age with “’custom-built surveillance technology’ to track incoming BA aircraft, prompting the screen to display a child pointing directly at the plane as it passes overhead.”

I find it fascinating that so much money is spent on being smart in the old industries. Using new smart solutions to drive increased use of destructive lifestyles feels so sad. When will we see some creative hacking exposing how blind we are to the opportunities around us?

Maybe we should consider rules for flying along the same lines as we have for cigarette smoking? “Flying seriously damages our planet and children’s future.“ But instead of only talking about the danger it would also require companies to talk about smart and sustainable solutions that deliver the transformative change needed.

Above my 30 sec. hack of the BA campaign….

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